Meta Pixel

This guide explains how to integrate meta pixel events from the eventplus registration process into Meta Pixel. This will make the whole purchase journey visible, from acquisition via social media, advertisement or event website, through each step of the eventplus registration process, recording ecommerce purchase metrics on completion. Meta Pixel reports can then be used to show sales funnel breakdowns, abandonment rates, demographic revenue and other key marketing insights.

Part 1: Preparation

If you already have Meta Pixel set up, skip to Part 2.

These steps guide you through a basic Meta Pixel setup to track website pageviews. You may extend this setup as needed.

1. Sign in to the [Meta Events Manager](https://www.facebook.com/events_manager2) console.
2. In the top left, click Connect data
3. Select Web, then click 'Next.'
4. Choose Meta Pixel, then click ‘Next.’
5. Enter a name for your Pixel, click “Continue”.

Part 2: Connecting Eventplus to Meta Pixel

1. Sign in to the [Eventplus dashboard](https://dashboard.eventplus.net/).

2. Choose the event you want to configure. Navigate to Setup > Integrations > Meta Pixel for your event.

3. Paste the Meta Pixel ID into the Meta Pixel ID box.

4. Choose the pixel events to send to Meta (see Appendix 1) and then click save.

Appendix 1: Meta Pixel Events

There are nine pixel events available in eventplus. Eight of these are custom events which include extra parameters which can optionally be used to create advanced reports, one is a standard purchase event which will automatically provide revenue and purchaser information to Meta.

Tip: For many usage scenarios it may only be necessary to enable the purchase event. Some custom events may be sent multiple times depending on application navigation so be prepared to handle that before enabling them.